A familiar face in gaming stepping into the leadership role at SEGA Europe

LONDON, England, 2nd January 2024: SEGA Europe has today announced a change to its executive leadership structure. From today, Gary Dale, is stepping down from his position as President/CEO of SEGA Europe alongside Chief Studios Officer, Tim Heaton. Jurgen Post, former COO/President of SEGA Europe, and more recently President International Partnerships (Europe) of Tencent and CEO of Miniclip, will rejoin the business as COO of West Studios, SOE Regional Managing Director, effective immediately.

Gary Dale joined SEGA Europe in 2018 and has overseen the acquisition of Two Point Studios and Rovio, while playing an integral part in guiding the company through the pandemic. Tim Heaton has been with the SEGA group since 2009, joining initially as Studio Director at Creative Assembly, before taking a role at SEGA Europe as Chief Studios Officer in 2018, helping the company improve its PC portfolio. The whole SEGA group expresses its gratitude to Gary and Tim’s contributions to the business and wishes them both well in the future.

Stepping into the leadership role at SEGA Europe will be Jurgen Post, a familiar face in gaming and at SEGA Europe specifically. His hands-on experience leading SEGA Europe through a period of exponential growth as President/COO from 2012 – 2017, will be invaluable in bringing continuity and in steering the business through these economically challenging times. The SEGA Group Board of Directors is delighted to welcome Post back to the business to guide it through a period of growth and innovation.

“From myself, and everyone associated with SEGA, Gary and Tim have our thanks for their contributions to the business.” said Shuji Utsumi, Co-COO & President of Global Consumer Games and Transmedia for SEGA Corporation. “I’m delighted to welcome Jurgen Post back to SEGA Europe and excited to see him guide the business towards future growth.”